# Campaign Measurement Plan

Define how campaign activity connects to qualified pipeline and revenue before launch.

## Best for
- Marketing leaders
- Growth teams
- Agencies

## Objective
- [ ] Target audience
- [ ] Business outcome
- [ ] Time horizon

## Funnel
- [ ] Visit
- [ ] Conversion
- [ ] Qualified lead
- [ ] Meeting
- [ ] Opportunity
- [ ] Revenue

## Attribution
- [ ] Source rules
- [ ] Campaign naming
- [ ] CRM linkage
- [ ] Offline updates

## Decision rules
- [ ] Scale threshold
- [ ] Pause threshold
- [ ] Experiment threshold

## Related UbiGrowth resources
- https://www.ubigrowth.ai/resources/ai-dashboards
- https://www.ubigrowth.ai/resources/ai-sales-automation

Use this template as a planning aid. Adapt approvals, controls, and review requirements to the consequences of the workflow.