Where the current approach breaks
RevOps data is reconciled after the fact
Where the current approach breaks
Teams use different funnel definitions
Where the current approach breaks
Automation fragments the customer journey
What a useful outcome looks like
Shared funnel definitions
Connected revenue workflow
Outcome-level attribution
Proof path
Prove the workflow before scaling it.
01
Define lifecycle stages and ownership
02
Connect the minimum required systems
03
Measure conversion, cycle time, and exceptions by stage